Hello friends
Before the consolidation of the fizzy drinks market by the 2 giants - Coke and Pepsi, India had its fair share of drinks that quenched the need for some soda. Some were good, some just ran out of fizz but we’re here to uncork memories of from the years gone by.
This week’s newsletter is a toast to some drinks from yesteryear that may or may not evoke some nostalgia. Cheers!
Things we learnt this week 🤓
What connects a Parsi cricketer and a refreshing summer drink? Answer - Duke’s. The iconic Mumbai based drinks brand Duke’s was started by Dinshawji Cooverji in 1889. He had been on a cricket tour in England in 1888 along with other Parsees and had a lot of success with the Duke’s cricket ball. He returned to India, inherited some money and decided to get into the drinks business. Given his luck with the Duke’s cricket ball, he decided to name his drink Duke. Some cricketers have a weakness against the Duke’s - not sure if it is the ball or the drink!
Talking of Duke’s and Mumbai - it was really a part of a plot of Akshay Kumar starrer - Dil Ki Baazi. Navin Nischol plays the owner of Duke and Sons, and Akshay Kumar plays a worker in the factory. A crossover that nobody expected.
After the exit of Coca Cola in 1977, a market opened for fizzy drinks. One of the entrants, who survived for a long time was Gold Spot, made by Parle. In an interesting twist, when Coca Cola reentered India, Parle sold Gold Spot along with some of their assets such as Thums Up, Citra, Maaza to Coca Cola. Despite its popularity, Coca Cola discontinued Gold Spot in order to make space for Fanta. If you are a fan of the music of ‘This is Us’ or ‘Only Murders in the Building’, you will have to thank Gold Spot for it. Siddharth Khosla named his band GoldSpot after the drink and is today composing music for some of the top TV shows. Coca Cola might have tried to make people forget Gold Spot, but the taste hits the G-spot.
One of India’s oldest drinks was a response to the Swadeshi Movement. Mohsin Hajoori was distributing a British drink called Vimto back in the 1920s. As the Swadeshi movement picked up, he decided to launch a desi drink and named it ‘Socio’. It was derived from the Latin word Socios - as it was supposed to be a social drink. He later observed that Gujaratis had a peculiar way of pronouncing the word and decided to change the name of the drink to Sosyo. Recently Reliance took a majority stake in Sosyo and it is likely that this predominantly Western Indian drink will be seen all over India. If you don’t like the drink, you can say the taste was Soyso.
From IWTK, with love 💌
Honey Irani’s story is a true testament to the determination of mothers everywhere. Watch here.
Dilip Kumar was not just a thespian but also a social reformer. Watch here.
Only In India 🇮🇳
We are not voyeurs but would love to be a fly on the wall when this confrontation took place.
Be cool,
❤️ IWTK
Hi team, can we have a twitter thread on Siddharth Khosla, if the story is worth sharing